Gallery Rachel?s end-of-May debut is opening the doors to a new market with multi-generational appeal for investors and art enthusiasts.
In a week where foreign tourism to Indonesia is expected to increase with a more relaxed stance from international and governmental advice on leisure and travel, Jakarta still continues to tighten it?s grip as the ?Capital of cool? for Indonesian modern culture enthusiasts. The city?s long-standing reputation as the lucrative centre for business is now expanding its interests with a newcomer to the modern art scene. Gallery Rachel, a contemporary art gallery opened last month, is expected to be the first of many to help Jakarta project the country?s beautiful landscape all over city walls.
The early directive coming out of Gallery Rachel?s press suggests a focus to the future, even if many would be tempted to brand them as a new outlet for the traumatic and turbulent past decade in Indonesia?s headline-grabbing regions like Bali. Artists from Bali, Jogjakarta, Bandung and wider art communities in Indonesia were touted for the exhibitor?s opening run in Gallery Rachel?s press release. The tone from gallery director Laksamana Tirtadji was, however, clearly forward-looking in appealing to the discerning portfolios of potential art collectors: ?The significance of the expressions and artworks Gallery Rachel will be exhibiting in the years to come will offer art lovers an added value of not only providing them a channel for the collecting of art, but also a strong alternative investment that will appreciate in value for generations to come.?
In recent years, the playing field of ?contemporary art? has bracketed its proprietary up-and-coming artists into a lucrative career path of accelerated earning potential. From regions in the Middle East all the way further east to places like Indonesia, the current generation of artists, who themselves tend to hold a more globalist and collectively humanitarian mindset, are succeeding in holding favour with private art collectors able to pump sums into the market that create new stars overnight.
Places like Dubai and Saudi Arabia have actually shown themselves to be more open-minded than previously expected, to artworks that could be seen as voices of dissention within the ranks of highly patriarchal society characterising the East. Nevertheless, for this collective art movement living on the edge of conflict, a global gathering point has yet to materialise.
The obvious question remains: Is Jakarta set to be the long-awaited networking hub for young adults and older, more established heavy-hitter art collectors to come to terms? When we asked an unnamed Middle Eastern contemporary artist of notable 2011 Sotherby?s success about whether they would tour Indonesia, the response was empathically positive: ?Absolutely. If I could put my name there tomorrow, I?d be there. Jakarta has been making the rounds and talked up as a place where new artists are doing some really interesting things.?
Wherever you may fall on the social lines and political issues that continually blend into the magnificent backdrop of a place like Indonesia, from an alternative investment standpoint Jakarta does look like the tasteful bet for the next 20 years. Long championed as a travel getaway for young adults and students to broaden their social conscious, Indonesia?s art entrepreneurs are combining this channel with the commercial appeal for older generations to come and see returns on their own art portfolio appreciate for decades to come. With Australia and the region?s neighbours lowering their travel advisory notices in the same week as Rachel?s opening, it looks like Indonesia?s newly opened arms to refined travellers from abroad is no flash in the pan speculation.
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