Social App MeetMe Introduces In-Feed Advertising With Flurry Partnership

Social discovery startup MeetMe is ramping up the advertising in its smartphone app. CEO Geoff Cook told me via email that the app was already running ads, for example at the top of the screen, but its mobile monetization efforts have been more focused on payments. The new ads, which are being introduced through a partnership with Flurry, will appear in the Live Stream, offering a more "native" approach, Cook said: "This is the first time we are placing ads within the context of the application itself, where the user encounters advertising while scrolling. The ads look and feel more like content with social cues like ratings and comments surfaced."

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