Daily Tips for Business: Marketing Direct

Probably the most important advantage of direct mail is the ability to precisely target audiences better then other forms of advertising. This is due to the lists and data that power its distribution to the right audience. No other channel (online or offline) has the wealth of acquisition data to drive lifetime value (LTV). Although many online advertising sources are real-time, they are often lacking in regards to the big picture of a customer's purchase (or giving in the case of non-profits) behavior over time.

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